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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%

US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.

New Online Business Owners Must Focus On Generating Website Traffic

Web traffic building is essential to the success of any kind of online business. The emergence of the Internet has made it possible to make money online, and many people have realized that this can be a viable way to earn a living. Starting an online business can be the start of a successful business venture, but only so if the right steps are taken.Traffic building for an online business takes time, and so patience is the key here. Very few websites become overnight sensations, and most of the successful ones have become so over time. With patience and the correct online business traffic building tools, your website could soon be counted as one of the successful online businesses.The reason why web traffic is important to an Internet business is that the business can only make money if people visit the website and consequently make purchases. Without this, it would be impossible to make money. Although there are millions of Internet users, it can be difficult to get a sufficient number of traffic.For an Internet business that has just been set up, the initial number of visitors can be discouraging. It is also the most difficult period to make money, and can tempt the business owner to abandon the venture all together. It is important at this stage to remain focused on generating traffic. Otherwise the desired outcome to make money will not materialize.There are many things that one can do to make money online and encourage traffic onto the website. These methods vary, although most will achieve the desired result. There are some things to consider before embarking on web traffic building for an online business. The first and most crucial is the budget for the business.Before any decisions can be made regarding traffic building for the website, one needs to figure out the budget that is at the disposal of the business. Because there are many traffic building tools available, and some can be very expensive, it is important to first find out how much it would cost to take the desired route, and if it is value for money.Furthermore, it is important to consider the kind of online business that one is undertaking, and if the chosen tools are in line with the business. Some of these traffic-building tools work for a particular kind of online business and may not work for another, and so this is an important factor to consider during the initial planning process.Furthermore, looking at what tools successful websites that make money have used to direct traffic can be a good pointer as to what one needs to do to gain web traffic. There are a number of successful websites that one can look at to determine what would be the best course of action. Also talking to other online business owners can help you make the right decision.It is not easy to make money online, and just like any other business; online business requires a lot of input from the owner. With the right tools, an Internet business entrepreneur can see his venture grow to great heights.

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Techniques Used By An Advertising Agency In Modern Times

In the modern world, with the rapid growth in technology, brands, lifestyle, etc., it is very important to sell and promote the products and services of your business effectively. The traditional methods of television, radio and newspaper are just not enough, anymore. The creative minds of modern day advertisers have to be quick, smart and efficient. They have created new ways and have gone above and beyond the old traditional ways. These days, any advertising agency provides all the services and uses specialized techniques, to promote your brand adequately.Some of the latest techniques used by these advertisers are as follows:Consumer Advertising – This technique is informative as well as persuasive in nature. It is used by a full service advertising agency, to advertise the FMCG (Fast moving consumer goods). This technique is used in every medium like T.V., radio, newspaper, internet, etc. Consumer ads are done to pull in the customers who buy products like soaps, shampoos, biscuits etc., on a regular basis.Industrial Advertising – The manufactures and distributors of industrial products demand for this technique to target industrial buyers. Products like plant and machinery, fabricated machine parts, raw materials, etc., can be promoted. Industrial advertisements are seen on trade publications, and attracts factory owners and businessmen, on a large scale.Financial Advertising – This technique is used by the financial industry to advertise financial products like bank loans, mutual funds, shares, etc. These type of advertisements are seen in newspapers, magazines, theaters, and now-a-days, outdoor advertising is also used. Financial advertisements are not only issued by the advertisers, but also by the banks. This type of advertising educates the audience on any financial matters.Political Advertising – This technique is used by politicians to gain votes. It is specially done on mass media, and generally targets the common man. It is a new trend of gaining votes by the political parties. The demand for this political advertisements are high, especially around the time of elections. This technique is a challenge to agencies, as they have to think of an ad campaign carefully, keeping in mind the sentiments of the people of that area.These are the various techniques in which the product is advertised by any creative ad agency. There are many other techniques to advertise products, according to the category that they belong to, like lifestyle, B2B, classifieds, retails, etc. These techniques are used in the present competitive markets to target the appropriate audience and increase the sales of products and services for your business.

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