In the modern world, with the rapid growth in technology, brands, lifestyle, etc., it is very important to sell and promote the products and services of your business effectively. The traditional methods of television, radio and newspaper are just not enough, anymore. The creative minds of modern day advertisers have to be quick, smart and efficient. They have created new ways and have gone above and beyond the old traditional ways. These days, any advertising agency provides all the services and uses specialized techniques, to promote your brand adequately.Some of the latest techniques used by these advertisers are as follows:Consumer Advertising – This technique is informative as well as persuasive in nature. It is used by a full service advertising agency, to advertise the FMCG (Fast moving consumer goods). This technique is used in every medium like T.V., radio, newspaper, internet, etc. Consumer ads are done to pull in the customers who buy products like soaps, shampoos, biscuits etc., on a regular basis.Industrial Advertising – The manufactures and distributors of industrial products demand for this technique to target industrial buyers. Products like plant and machinery, fabricated machine parts, raw materials, etc., can be promoted. Industrial advertisements are seen on trade publications, and attracts factory owners and businessmen, on a large scale.Financial Advertising – This technique is used by the financial industry to advertise financial products like bank loans, mutual funds, shares, etc. These type of advertisements are seen in newspapers, magazines, theaters, and now-a-days, outdoor advertising is also used. Financial advertisements are not only issued by the advertisers, but also by the banks. This type of advertising educates the audience on any financial matters.Political Advertising – This technique is used by politicians to gain votes. It is specially done on mass media, and generally targets the common man. It is a new trend of gaining votes by the political parties. The demand for this political advertisements are high, especially around the time of elections. This technique is a challenge to agencies, as they have to think of an ad campaign carefully, keeping in mind the sentiments of the people of that area.These are the various techniques in which the product is advertised by any creative ad agency. There are many other techniques to advertise products, according to the category that they belong to, like lifestyle, B2B, classifieds, retails, etc. These techniques are used in the present competitive markets to target the appropriate audience and increase the sales of products and services for your business.
How To Tell If Your Personal Finances Are Out Of Control
Struggling under a mountain of debt is no fun, but it is a way of life for many who do not keep their personal finances in balance. Some people ignore warning signs that they really need to regain control of their finances until it is too late. Here are some quick ways to tell if you are in danger of being buried by debt, along with some tips on how to take charge of your money problems.Have you ever taken a cash advance on one credit card in order to make the minimum monthly payment on another card? This means that your debt load is way too high, and you need to find a way to bring it down fast and restore order to your personal finances. Do whatever is required, whether it is taking a part time job or just limiting spending to bare essentials until your financial picture improves. Commit to paying off the cards with the highest interest rates first, if possible, and the ones with the lowest balances if it is not. Set a specific time limit, such as six months, to reach your goal, and follow through on your commitment to control your finances. And do not add any new charges unless it is literally a matter of life and death.Have you ever taken a cash advance on a credit card to make a bank deposit so that a check won’t bounce? This is similar to using one card to pay another, only worse. This means your finances are so out of control that it is critical you find a solution. Perhaps you have not been reconciling your checking account regularly. If not, start immediately. If returned checks are a problem, start using cash to pay for living expenses until you can regain control over your personal finances. Make all of your regular payments, and then take whatever is left in cash. Divide it up according to how long it has to last and place it in envelopes which are labeled with the purpose, such as lunches or groceries. Pay for purchases out of the appropriate envelope. Some people like this method so well that they continue to use it long after they have resolved any issues with their personal finances.Do you have to check the available balance on your credit card before you can go to the grocery store? Using credit cards for living expenses is fine for your personal finances if you want the convenience and can pay off the balance each month. However, many people who are struggling with their personal finances frequently charge things like groceries and gasoline, and then make only the minimum payments. This is one of the worst mistakes you can make when it comes to your personal finances. You are increasing your debt load for items that are long gone before you even receive your statement, much less pay the bill.Is it a struggle to just pay the minimum amounts due on your credit cards each month? This is creating a personal finance scenario where you will probably never be out of debt. Stop using your cards until you have reduced your balances and regained control over your personal finances, or find a way to earn extra income and dedicate those earnings to paying off your debt more quickly.Some of you may have found the personal finance scenarios described humorous. Sadly, these are actually circumstances that happen more often than many want to admit. As a nation, we have never been more deeply in debt nor maintained so little control of our personal finances. But the good news is that you can remedy your situation with your personal finances and debt. It won’t happen overnight, but if you are willing to work at it, you can regain control over your personal finances and eliminate your burden of debt.
Business Loans In Canada: Financing Solutions Via Alternative Finance & Traditional Funding
Business loans and finance for a business just may have gotten good again? The pursuit of credit and funding of cash flow solutions for your business often seems like an eternal challenge, even in the best of times, let alone any industry or economic crisis. Let’s dig in.
Since the 2008 financial crisis there’s been a lot of change in finance options from lenders for corporate loans. Canadian business owners and financial managers have excess from everything from peer-to-peer company loans, varied alternative finance solutions, as well of course as the traditional financing offered by Canadian chartered banks.
Those online business loans referenced above are popular and arose out of the merchant cash advance programs in the United States. Loans are based on a percentage of your annual sales, typically in the 15-20% range. The loans are certainly expensive but are viewed as easy to obtain by many small businesses, including retailers who sell on a cash or credit card basis.
Depending on your firm’s circumstances and your ability to truly understand the different choices available to firms searching for SME COMMERCIAL FINANCE options. Those small to medium sized companies ( the definition of ‘ small business ‘ certainly varies as to what is small – often defined as businesses with less than 500 employees! )
How then do we create our road map for external financing techniques and solutions? A simpler way to look at it is to categorize these different financing options under:
Debt / Loans
Asset Based Financing
Alternative Hybrid type solutions
Many top experts maintain that the alternative financing solutions currently available to your firm, in fact are on par with Canadian chartered bank financing when it comes to a full spectrum of funding. The alternative lender is typically a private commercial finance company with a niche in one of the various asset finance areas
If there is one significant trend that’s ‘ sticking ‘it’s Asset Based Finance. The ability of firms to obtain funding via assets such as accounts receivable, inventory and fixed assets with no major emphasis on balance sheet structure and profits and cash flow ( those three elements drive bank financing approval in no small measure ) is the key to success in ABL ( Asset Based Lending ).
Factoring, aka ‘ Receivable Finance ‘ is the other huge driver in trade finance in Canada. In some cases, it’s the only way for firms to be able to sell and finance clients in other geographies/countries.
The rise of ‘ online finance ‘ also can’t be diminished. Whether it’s accessing ‘ crowdfunding’ or sourcing working capital term loans, the technological pace continues at what seems a feverish pace. One only has to read a business daily such as the Globe & Mail or Financial Post to understand the challenge of small business accessing business capital.
Business owners/financial mgrs often find their company at a ‘ turning point ‘ in their history – that time when financing is needed or opportunities and risks can’t be taken. While putting or getting new equity in the business is often impossible, the reality is that the majority of businesses with SME commercial finance needs aren’t, shall we say, ‘ suited’ to this type of funding and capital raising. Business loan interest rates vary with non-traditional financing but offer more flexibility and ease of access to capital.
We’re also the first to remind clients that they should not forget govt solutions in business capital. Two of the best programs are the GovernmentSmall Business Loan Canada (maximum availability = $ 1,000,000.00) as well as the SR&ED program which allows business owners to recapture R&D capital costs. Sred credits can also be financed once they are filed.
Those latter two finance alternatives are often very well suited to business start up loans. We should not forget that asset finance, often called ‘ ABL ‘ by those Bay Street guys, can even be used as a loan to buy a business.
If you’re looking to get the right balance of liquidity and risk coupled with the flexibility to grow your business seek out and speak to a trusted, credible and experienced Canadian business financing advisor with a track record of business finance success who can assist you with your funding needs.